Could it have been that they have tracked expenses over the life of the 3 year warranty, and found that they are spending a lot more money in that 3rd year? They would save a lot by cutting out that problem year. It would then be smart for us consumers to purchase that extended warranty to cover the expensive time of ownership. Was in Camping World recently and heard a couple replacing their refrigerator because of some problem, $1600.00 BUCKS!!! I have to believe the extended warranty would have covered something like that for just the deductible.